— R8T3DR · INTERNAL

Ro James · Landing Variants

All eight design directions live and deployed. Pick a winner and we'll cut the rest.

PICKED
NOVA
Eldorado driving hero
Autoplay cinematic Eldorado bg with Ro James driving. Newsletter + contact forms wired.
VIEW →
EDITORIAL
Magazine cut
Editorial typography, generous whitespace.
VIEW →
THE STING
Heavy hero
Big "The Sun." h1, dense layout.
VIEW →
VARIANT C
Third iteration
Alternate visual direction from the design exploration.
VIEW →
VARIANT D
Fourth iteration
Alternate visual direction.
VIEW →
VARIANT E
Fifth iteration
Alternate visual direction.
VIEW →
CLASSIC
Original 3-col layout
The first canonical version before the editorial split.
VIEW →
BG COMPARE
A/B/C video picker
Side-by-side comparison of the 3 Eldorado bg animations.
VIEW →