R8T3DR · Internal

Ro James · Landing Variants

All eight design directions live and deployed. Pick a winner and we'll cut the rest.

PICKED
NOVA
Eldorado driving hero
Autoplay cinematic Eldorado bg with Ro James driving. Newsletter + contact forms wired.
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EDITORIAL
Magazine cut
Editorial typography, generous whitespace.
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THE STING
Heavy hero
Big "The Sun." h1, dense layout.
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VARIANT C
Third iteration
Alternate visual direction from the design exploration.
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VARIANT D
Fourth iteration
Alternate visual direction.
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VARIANT E
Fifth iteration
Alternate visual direction.
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CLASSIC
Original 3-col layout
The first canonical version before the editorial split.
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BG COMPARE
A/B/C video picker
Side-by-side comparison of the 3 Eldorado bg animations.
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